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Dialogues not definitions: how Porsche doubled its business in a decade
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In this fourth episode of the Luxury Society Podcast, Robin Swithinbank and David Sadigh explore the remarkable rise of Porsche with rare insights from Deniz Keskin, Director of Brand Management and Partnerships, Porsche.
Recorded at Soho House Summit at Soho Farmhouse in the UK’s cotswolds, the conversation reveals how the brand rejected rigid definitions in favor of internal dialogue, emotional connection, and a bold reimagining of what luxury can mean.
In this episode:
- The Power of Purpose: How Porsche’s brand values—engineered precision, timeless design, and emotional relevance—drove a decade of commercial growth
- Design-Driven Desire: Why Peter Varga sees design as the human heart of Porsche and how aesthetics communicate feeling
- Breaking Silos: How marketing and design teams worked together to align vision and execution
- Beyond the Product: The move from transactional relationships to emotional storytelling
- What Other Luxury Brands Can Learn: Lessons in internal brand dialogue, courage, and customer intimacy
- Luxury’s Evolving Language: Why brands must be fluent in emotion, not just heritage
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Follow us @digitalluxurygroup & @robin_swithinbank on Instagram
Produced by Juliet Fallowfield, 2025 www.fallowfieldmason.com
6 episodes
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