In this latest episode of the Loylogic podcast, Evert De Boer, CEO and co-founder of Fidivio and Managing Partner at On Point Loyalty, joins Gabi Kool, CEO of Loylogic, to discuss how the full potential of airline loyalty can be realized.

In this entertaining and insightful conversation, Evert and Gabi discuss how loyalty programs, once the best kept secret of the airline industry, have stepped into center stage of global airline economics. They delve into past stories about the development of airline loyalty, talk about present perceptions and how loyalty programs have become lucrative assets…and detail how the untapped potential of these programs can be realized.

Finally, Evert and Gabi look to the future and what they think the future holds for frequent flyers and airline loyalty.

Questions answered in this not-to-be-missed episode include:

Chapter 1: Two decades of airline loyalty development

- How was airline loyalty perceived two decades ago and how has this developed over the years?

Chapter 2: Lucrative assets, but still more potential?

- Thinking about where airline loyalty is at today, it’s clear that loyalty programs are some of the most lucrative assets on airlines’ balance sheets and their sheer scalability, controllability and profitability make them stand-out in an operating environment that is perpetually challenging. Does this mean that programs are no longer flying under the radar like they once were?

- Program valuation is clearly extremely important when it comes to collateralizing airline loyalty programs and enabling attractive financing structures – how can programs ensure they have an accurate valuation?

- How can programs be used as part of capital allocation strategies, along the lines of a recent example such as the Apollo transaction related to Air France-KLM and Flying Blue?

- Where does profit and loss come into play? How can programs deliver higher operating margins?

- Are there any lessons that we can learn from high-achievers within airline loyalty?

Chapter 3: What next for frequent flyer programs and airline loyalty?

- Looking to the future, what’s next for airline loyalty? Are we on the cusp of a new era in airline loyalty as organizations look to unlock the full potential? Are we going to see more adoptions of popular airline loyalty currencies by other airlines, like the recent examples of Finnair and Qatar adopting AVIOS?

- What opportunities are there for airlines to develop structures that will deliver ongoing growth?

- How do you see rewards developing over time?

- What headwinds will programs face and how can program managers overcome them?