16. From Paper to Power — Jermaine White on Ticketing Innovation and Graduation Equity
Manage episode 518996805 series 3629440
🎙️ The Liminal: From Paper to Power — Jermaine White on Ticketing Innovation and Graduation Equity
In this episode, Kate Williams chats with Jermaine White, Assistant Superintendent of Harnett County Schools, about how moving to digital guest ticketing transformed their seven high school ceremonies. From fighting fraud to helping families feel more included, Jermaine shares how Tassel’s tools saved time, improved security, and made graduation smoother for everyone.
📝 Topics Discussed:
The moment Jermaine realized paper tickets had to go
What families remember most—and why it always makes him emotional
How Tassel's digital ticketing became essential after COVID
Building school and venue trust through transparency and data
Fighting fraud (yes, even ticket scams at graduation!)
Why personalized tickets created a moment of pride for one graduate
How to get school-wide buy-in for new tech—and make other principals jealous
What Jermaine would tell any high school leader considering Tassel
📌 Episode Highlights:
[01:50] The speech, the cookout invite, and the last graduation his grandmother attended[03:30] Why graduation is as much for parents as it is for students[05:49] A fire marshal, a Google search, and the start of a digital transformation[07:40] How Tassel simplified logistics and brought peace of mind[08:06] Pre-Tassel chaos: boxes of paper tickets, manual counting, constant errors[10:20] How COVID helped accelerate digital ticketing adoption[11:20] Preventing fake tickets and giving unused ones to other families[14:24] A custom ticket for a Japanese Honor Society grad—and why it mattered[16:23] Tassel as a long-term part of the district’s graduation strategy[18:05] Jermaine’s favorite tactic to get buy-in: make other schools jealous[19:41] Strengthening venue relationships through real-time data and transparency
🎟️ Ready to simplify your ceremony with secure, modern guest ticketing?
Learn more at: tassel.com/ticketing
This episode of The Liminal is brought to you by Tassel — the platform that makes graduation easier for schools and more meaningful for every guest.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit heytassel.substack.com
16 episodes