Tyler Hayward from TWTS joins the LAB and we discuss the topic of NCAA Women's Basketball. New sponsorship and new ways to help enhance the women's platform is a must. Tyler mentions the revenue differences and also how locally universities need to market more with Women's Basketball. They also touch on how many NBA players are highlighting women's hoops but sponsors and money will feed the engine. We also talk about the NCAA huge corporate sponsor list for Mens Hoops and how paying players still would never work.