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S2 E5: "League of Legends" and Brand Extensions with CAA-GBG
Manage episode 288002560 series 2827595
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Robert Schwartz of CAA-GBG talks to Patricia DeLuca and Ben Roberts of License Global to explore the depths of the "League of Legends" universe, how gaming is facing a meteoric rise in terms of fandom, and what exactly Brand Extension means for the future of retail and consumer engagement.
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