One shutdown, one bold pivot, and a playbook for growth that puts people first 💪. This conversation with Michael Denning of Fletcher Roofing pulls back the curtain on how a Tucson startup scaled quickly without losing its soul.
We trace Michael’s leap from a company shutdown to a thriving partnership built on clear lanes: sales driven by confidence, operations led by experience, and marketing grounded in process and discipline. The result? ⚡ Rapid expansion, zero BBB complaints, and a trusted local brand that does what’s right even when it hurts. The biggest lesson for any contractor stop being the bottleneck. Delegate, document, and design a business that runs without you. 🔧

If this story hits home, follow along, share it with a friend in the trades, and drop a comment with your biggest growth bottleneck. Let’s continue to build smarter, faster, and stronger.
Timestamps:
0:00

Meet Michael Denning Of Fletcher Roofing

1:07

Sudden Career Pivot And Entry Into Roofing

2:40

Brother’s Viral TikTok And Breakout Success

4:10

Forming The Partnership And First-Year Hypergrowth

6:20

Reputation First: Making Mistakes Right

8:15

Roles: Marketing, Operations, And Sales Alignment

10:45

Reviews, BBB, And Trust As A Moat

12:30

Industry Trends: Retail vs Insurance

14:30

Data, Acquisitions, And Policy Shifts

16:30

Adapting With AI And A Custom CRM

18:20

Lead Flow To Install: The AI-Driven Journey

20:30

Virtual Staffing With Rooves In The Box

23:00

Cost Control, Culture Fit, And Scaling Ops

25:00

Storms, Claims, And Homeowner Advocacy