Stop treating your call center like a stopwatch ⏱️ and start treating it like a value engine 🔥
In this episode of The LFG Show, we sit down with Jared Marsilio from Intuitive Analytica to talk about how a human-first sales culture powered by smart AI can turn “raw” calls into lifelong customers 💰 No fluff — just real strategies for publishers, advertisers, and sales leaders who are tired of wasting good leads and burning out great reps 💪
We break down why empathy scales ❤️ When your team opens with gratitude, slows down, and asks better questions, they unlock real intent that scripts miss. Pair that with AI that routes smarter, buckets cleaner, and equips your reps with context — and boom 💥 you’ve got a call center that actually builds relationships, not just hits duration marks.
We also get into the real talk on publisher vs advertiser tension 😤 Buffer-based models reward speed over outcomes and lead to dropped calls before payout. The fix? Braver buying. Smarter systems. Buy raw calls, accept the variance, and build a discovery framework that turns a “no” into a “yes” somewhere else in the funnel 🙌 From insurance to mortgages, home services to financial — this is how you maximize every conversation.
If you generate calls or run a sales floor, this episode gives you the tools to align incentives, train for connection, and plug AI in where it actually shines ⚙️
Subscribe to The LFG Show, share this with a teammate who needs it, and drop a comment with the one change you’ll make after watching 🚀
Big shout-out to our sponsor Ringba — the GOAT of call tracking 🐐📞
www.ringba.com

Timestamps:
0:00
Opening Energy And Intros
0:38
Customer Experience As The Core Strategy
2:26
Universal Sales Approach Across Verticals
4:16
Scripts Versus Human Connection
6:12
AI Lead Bucketing And Compliance
8:10
Call Centers As Tech Centers
10:15
Fixing Publisher–Advertiser Misalignment
12:35
Ditching Buffers And Buying Raw Calls
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