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#016 | Frameplay CEO Jonathon Troughton | Intrinsic Virtual Advertising Built by Gamers

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Manage episode 312441740 series 3235396
Content provided by Cris Reed. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cris Reed or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Watch the interview on YouTube: https://www.youtube.com/watch?v=V_gQ-syXrLU Time stamps: 2:34- Start 4:26- Jonathan's background 5:04- Jonathan's gaming journey 6:48- In-game advertising story 7:35- IGA is not new 7:56- How Frameplay was started 9:21- In-game ads can be annoying 9:52- In-game advertising history 11:18- Marketers tend to not understand gamers 12:28- Native vs. Intrinsic Advertising 14:20- Kids spending money in game 15:20- Why brands will eventually use intrinsic advertising 18:01- Very difficult for independent developers 19:52- Lifetime value of customers/gamers 20:08- Keep environment integrity when advertising 22:18- How do you work with developers/publishers directly 25:38- How does in-game advertising play a role in esports 27:08- How does Frameplay work with esports 32:24- How much intrinsic advertising is out there? 36:08- Difference between NASCAR & eNASCAR 38:32- Using esports while traditional sports have stopped 43:10- Gaming usage is up 70%, social media is flat 46:30- Q&A Live w/ Frameplay CEO Jonathon Troughton We discuss the history of in-game advertising, how it's changed over the years and how Frameplay has built a platform to help developers enable brands generate revenue and increase LTV with next-gen advertising. Learn more about Frameplay: http://frameplay.gg #gaming #gamingindustry #startups --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelevelupexperience/message
  continue reading

49 episodes

Artwork
iconShare
 
Manage episode 312441740 series 3235396
Content provided by Cris Reed. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cris Reed or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Watch the interview on YouTube: https://www.youtube.com/watch?v=V_gQ-syXrLU Time stamps: 2:34- Start 4:26- Jonathan's background 5:04- Jonathan's gaming journey 6:48- In-game advertising story 7:35- IGA is not new 7:56- How Frameplay was started 9:21- In-game ads can be annoying 9:52- In-game advertising history 11:18- Marketers tend to not understand gamers 12:28- Native vs. Intrinsic Advertising 14:20- Kids spending money in game 15:20- Why brands will eventually use intrinsic advertising 18:01- Very difficult for independent developers 19:52- Lifetime value of customers/gamers 20:08- Keep environment integrity when advertising 22:18- How do you work with developers/publishers directly 25:38- How does in-game advertising play a role in esports 27:08- How does Frameplay work with esports 32:24- How much intrinsic advertising is out there? 36:08- Difference between NASCAR & eNASCAR 38:32- Using esports while traditional sports have stopped 43:10- Gaming usage is up 70%, social media is flat 46:30- Q&A Live w/ Frameplay CEO Jonathon Troughton We discuss the history of in-game advertising, how it's changed over the years and how Frameplay has built a platform to help developers enable brands generate revenue and increase LTV with next-gen advertising. Learn more about Frameplay: http://frameplay.gg #gaming #gamingindustry #startups --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelevelupexperience/message
  continue reading

49 episodes

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