Episode Summary:
In this episode, attorney Steve Fretzin shares insights into how business development coaching can transform a lawyer’s practice. From clarifying business goals to mastering networking and marketing, Fretzin explains why partnering with a skilled coach accelerates results and builds sustainable success. Mandy McCormack, an attorney who has worked with Fretzin, discusses her personal experience and the tangible impact coaching has had on her practice.

Key Takeaways:

• Attorneys often leave law school without guidance on business development, which is crucial for long-term success.
  
• Partnering with a business development coach helps lawyers focus on practicing law while effectively managing marketing, networking, and client acquisition.
  
• A successful coaching relationship depends on fit, motivation, and active participation from the attorney.
  
• Bite-sized, actionable steps allow attorneys to implement strategies without feeling overwhelmed.
  
• Leveraging existing client relationships and referral networks can maximize business growth without “cold outreach.”
  
• Authenticity and sharing personal stories in professional marketing strengthens client relationships and attracts ideal clients.
  
• One-on-one coaching provides customized guidance, ensuring strategies align with the attorney’s personality, practice area, and business goals.
  

Episode Highlights / Timestamps:

00:00 – 05:00: Introduction to business development coaching and how Steve Fretzin began working with Mandy McCormack.
05:00 – 10:00: Key factors for selecting clients and ensuring a productive coach-player relationship.
10:00 – 15:00: Using authentic storytelling and LinkedIn to build client trust and attract ideal clients.
15:00 – 20:00: Why Fretzin works with individual lawyers rather than law firms, focusing on motivated and committed attorneys.
20:00 – 22:30: Overview of Fretzin’s coaching program, including training, one-on-one coaching, and long-term support.
About Steve Fretzin:
Steve Fretzin is an attorney and business development coach who specializes in helping lawyers build thriving practices. With a focus on practical strategies, coaching, and long-term skill development, Fretzin partners with attorneys to maximize their business potential while maintaining authenticity and professional integrity.

About Mandy McCormack:
Mandy McCormack is an attorney who successfully launched her practice with the guidance of Steve Fretzin. She shares her experience with implementing coaching strategies, including networking, client engagement, and personal branding, which have contributed to her practice’s growth and sustainability.

Resources & Links:

• Learn more about coaching opportunities: bethatlawyer.com
  
• Connect with Steve Fretzin on LinkedIn for insights on legal business development