Discover how Clark Law Group built its reputation through authentic marketing strategies and community engagement. Jared Clark shares insights on starting a law firm's marketing from scratch, defining target audiences, and maintaining brand integrity while growing a successful practice.

Key Timestamps:

00:56 - Starting with zero budget: Social media and grassroots marketing

01:58 - Importance of defining your ideal client base

03:39 - Aligning marketing voice with core values

05:43 - Community engagement and event participation strategies

07:25 - Speaking at schools and youth engagement

09:05 - Balance between referrals and reputation building

10:27 - Scaling marketing efforts with a professional team

11:19 - Addressing industry stereotypes through education

13:11 - Marketing advice for new lawyers

About the Show:

“Behind the Neon Lights” features Jared Clark, owner and founder of Clark Law Group, specializing in auto collisions, motorcycle crashes, and personal injury law. The show provides insights into personal injury law in Las Vegas and beyond, helping listeners understand legal processes and rights.