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How to be Buddy Brilliant at BD and LinkedIn with Yuankai Lin - Episode 50

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Manage episode 478234544 series 2857419
Content provided by Lara Quie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lara Quie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What happens when you combine legal expertise, LinkedIn creativity, and a Golden Retriever with serious charisma? In this milestone 50th episode, host Lara Quie chats with Yuankai Lin, Partner at RPC Premier Law in Singapore—and his four-legged co-star Buddy, the self-appointed Chief Happiness Officer.

From navigating a legal career across prestigious firms to transforming business development through a unique personal brand on LinkedIn, Yuankai shares a refreshingly candid and inspiring journey. Discover how authenticity, creativity, and a bit of canine charm can build not only visibility but real-world legal opportunities.

Whether you're a senior associate eyeing partnership, a junior lawyer exploring business development, or a seasoned practitioner curious about the power of personal branding—this episode is your guide to standing out in a saturated legal market.

What you will learn:

· The 4 A’s Corporate Counsel Value Most: Learn why Affability often beats Ability when it comes to winning client trust.

· The Power of LinkedIn for Lawyers: Yuankai’s tips on how to build a memorable and meaningful online presence—no hard sell needed.

· Buddy the Golden Retriever as a Branding Masterclass: How using light-hearted, story-driven posts made legal content more relatable—and led to real client referrals.

· From Private Practice to Partnership: Yuankai’s transition journey, the pandemic pivot, and the lessons learned from building a book of business in isolation.

· Content with Personality Wins: Why your LinkedIn posts should reflect not just your expertise, but your human side—and how to find your voice.

· Advice for Aspiring Partners: How to think like a partner before becoming one, and how to start marketing yourself meaningfully without pressure.

· Internal Networking Matters Too: Why your LinkedIn activity can raise your visibility inside the firm just as much as outside it.

· Personal Branding Isn’t Just for Influencers: Practical strategies for professionals to position themselves as approachable, memorable, and in-demand.

We hope that you will enjoy listening to this episode.

Please share it with your fellow lawyers and rate and review it to help others find it.

Send us a text

Lara Q Associates
A boutique business and executive coaching consultancy
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Support the show

Also:

· If you liked this episode, please rate the show, and leave a review wherever you listen to your podcasts to help the Legal Genie reach a wider audience.

· Look out for the next episode coming soon.

You can connect with Lara Quie:

· On LinkedIn at https://www.linkedin.com/in/laraquie

· Website: The Legal Genie Podcast (buzzsprout.com)

  continue reading

51 episodes

Artwork
iconShare
 
Manage episode 478234544 series 2857419
Content provided by Lara Quie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lara Quie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What happens when you combine legal expertise, LinkedIn creativity, and a Golden Retriever with serious charisma? In this milestone 50th episode, host Lara Quie chats with Yuankai Lin, Partner at RPC Premier Law in Singapore—and his four-legged co-star Buddy, the self-appointed Chief Happiness Officer.

From navigating a legal career across prestigious firms to transforming business development through a unique personal brand on LinkedIn, Yuankai shares a refreshingly candid and inspiring journey. Discover how authenticity, creativity, and a bit of canine charm can build not only visibility but real-world legal opportunities.

Whether you're a senior associate eyeing partnership, a junior lawyer exploring business development, or a seasoned practitioner curious about the power of personal branding—this episode is your guide to standing out in a saturated legal market.

What you will learn:

· The 4 A’s Corporate Counsel Value Most: Learn why Affability often beats Ability when it comes to winning client trust.

· The Power of LinkedIn for Lawyers: Yuankai’s tips on how to build a memorable and meaningful online presence—no hard sell needed.

· Buddy the Golden Retriever as a Branding Masterclass: How using light-hearted, story-driven posts made legal content more relatable—and led to real client referrals.

· From Private Practice to Partnership: Yuankai’s transition journey, the pandemic pivot, and the lessons learned from building a book of business in isolation.

· Content with Personality Wins: Why your LinkedIn posts should reflect not just your expertise, but your human side—and how to find your voice.

· Advice for Aspiring Partners: How to think like a partner before becoming one, and how to start marketing yourself meaningfully without pressure.

· Internal Networking Matters Too: Why your LinkedIn activity can raise your visibility inside the firm just as much as outside it.

· Personal Branding Isn’t Just for Influencers: Practical strategies for professionals to position themselves as approachable, memorable, and in-demand.

We hope that you will enjoy listening to this episode.

Please share it with your fellow lawyers and rate and review it to help others find it.

Send us a text

Lara Q Associates
A boutique business and executive coaching consultancy
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Support the show

Also:

· If you liked this episode, please rate the show, and leave a review wherever you listen to your podcasts to help the Legal Genie reach a wider audience.

· Look out for the next episode coming soon.

You can connect with Lara Quie:

· On LinkedIn at https://www.linkedin.com/in/laraquie

· Website: The Legal Genie Podcast (buzzsprout.com)

  continue reading

51 episodes

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