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Securing Value: An Enterprise Perspective on the Ownership Economy

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Manage episode 520489173 series 3304204
Content provided by Ledger. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ledger or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of The Ledger Podcast, we dive deep into the emerging frontier of the ownership economy, where consumers become stakeholders, loyalty becomes liquid, and brands are rebuilt from the bottom up.


Our EVP of Ledger Enterprise, Sebastian Badault sat down with Ovie Faruq ,co-founder and CEO of REKT Brands, live from Ledger Op3n at 106 in Paris. From crypto-native companies to the shifting power dynamics of brand building, Ovie unpacks why traditional loyalty is broken, how brand coins reshape the value exchange, and why the next generation of global brands will be built with their communities, not above them.


They discuss:

  • Why crypto-native builders create differently
  • How brand coins reward early supporters
  • Why legacy giants like Pepsi & P&G can’t simply “copy” crypto-native brands
  • The emotional and financial value of community-owned brands
  • What happens when consumers become co-creators

Enjoy the episode!


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

122 episodes

Artwork
iconShare
 
Manage episode 520489173 series 3304204
Content provided by Ledger. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ledger or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of The Ledger Podcast, we dive deep into the emerging frontier of the ownership economy, where consumers become stakeholders, loyalty becomes liquid, and brands are rebuilt from the bottom up.


Our EVP of Ledger Enterprise, Sebastian Badault sat down with Ovie Faruq ,co-founder and CEO of REKT Brands, live from Ledger Op3n at 106 in Paris. From crypto-native companies to the shifting power dynamics of brand building, Ovie unpacks why traditional loyalty is broken, how brand coins reshape the value exchange, and why the next generation of global brands will be built with their communities, not above them.


They discuss:

  • Why crypto-native builders create differently
  • How brand coins reward early supporters
  • Why legacy giants like Pepsi & P&G can’t simply “copy” crypto-native brands
  • The emotional and financial value of community-owned brands
  • What happens when consumers become co-creators

Enjoy the episode!


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

122 episodes

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