Have you ever been bombarded with sales calls after showing the slightest interest in a product or service? That frustrating experience is exactly what we tackle in this candid conversation about marketing follow-up strategies that actually work—and the ones that drive potential customers away forever.
Carmen shares her maddening experience with a lawn service that wouldn't stop calling despite clear boundaries, while another team member describes the overwhelming vendor calls following the SHRM conference—up to 20 daily contacts from people trying to "help" with hotel arrangements through aggressive tactics.
At the heart of our discussion is a fundamental question: are you building a transactional business or a relationship-based one? The transactional approach relies on volume and frequency—bombarding prospects until someone eventually says yes. It might work occasionally, but at what cost to your reputation and the feelings of those on the receiving end? We contrast this with our preferred "three-touch method" that respects boundaries while still providing multiple opportunities for engagement.
The most valuable takeaway might be learning to listen to what potential clients are communicating, both explicitly and implicitly. When someone ignores multiple outreach attempts, they're saying "not now" or "not ever." Respecting that message preserves dignity on both sides and leaves the door open for future connection when timing is right. Remember: business development isn't about trapping reluctant prospects; it's about finding the right matches at the right time.
Curious about implementing a follow-up strategy that builds relationships instead of burning bridges? Listen now, and then share your own experiences with marketing outreach that either impressed or irritated you. We'd love to hear your perspective!