In this episode, former Amazon executive John Rossman takes us behind the scenes of one of the most innovative companies in the world to explore what truly drives high-performing teams.

As the author of Big Bet Leadership and The Amazon Way series, John introduces a powerful question every leader must wrestle with:
Are your employees mercenaries—or missionaries?

Mercenaries work for a paycheck. Missionaries fight for a cause. The difference is the key to building a resilient, innovative, and purpose-driven organization.

Drawing from his experience launching the Amazon Marketplace and leading large-scale transformation efforts, John shares:

• The leadership principles that fueled Amazon’s explosive growth

• How to create a culture where people are deeply committed to the mission—not just the metrics

• Why innovation flourishes when teams are trusted to act like owners

• Practical strategies leaders can use to inspire belief and build alignment at every level

Whether you lead a startup, a government agency, or a global enterprise, this conversation will challenge you to rethink how you lead—and how to turn your team into a force for impact.

If you’ve ever wondered how to transform compliance into conviction and loyalty into lasting results, this episode is your playbook.

To learn more about John Rossman and his work, visit https://rossmanpartners.com