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Why Clicks Mean Nothing Without Conversions

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Manage episode 482474860 series 2099415
Content provided by Spotlight Branding. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Spotlight Branding or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Did you like this episode? Dislike it?

🚨 Your landing page might be lying to you. In this episode, Eddie and Mike unpack the marketing trap too many law firms fall into—chasing clicks instead of conversions. Using the rise (and crash) of clickbait as a cautionary tale, they explain why flashy traffic stats don’t mean a thing if no one’s actually becoming a client—and how to fix that. Whether you’re running ads or tweaking your website, this conversation will change the way you measure success.

📌 Key Takeaways:

  • Clickbait grabs attention but destroys long-term trust.
  • High traffic is meaningless if it doesn't lead to real conversions.
  • Your landing page tells a story—make sure it's one that builds your business.

👉 8 Ways to Get Clients FAST

📆 Schedule Your Strategy Session

📱You can check out the video component by following us here on
Instagram or TikTok

  continue reading

Chapters

1. Why Conversions Tell the Story (00:00:00)

2. Clickbait: Marketing's Ethical Problem (00:00:46)

3. Relationship Building vs. Deceptive Marketing (00:01:22)

887 episodes

Artwork
iconShare
 
Manage episode 482474860 series 2099415
Content provided by Spotlight Branding. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Spotlight Branding or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Did you like this episode? Dislike it?

🚨 Your landing page might be lying to you. In this episode, Eddie and Mike unpack the marketing trap too many law firms fall into—chasing clicks instead of conversions. Using the rise (and crash) of clickbait as a cautionary tale, they explain why flashy traffic stats don’t mean a thing if no one’s actually becoming a client—and how to fix that. Whether you’re running ads or tweaking your website, this conversation will change the way you measure success.

📌 Key Takeaways:

  • Clickbait grabs attention but destroys long-term trust.
  • High traffic is meaningless if it doesn't lead to real conversions.
  • Your landing page tells a story—make sure it's one that builds your business.

👉 8 Ways to Get Clients FAST

📆 Schedule Your Strategy Session

📱You can check out the video component by following us here on
Instagram or TikTok

  continue reading

Chapters

1. Why Conversions Tell the Story (00:00:00)

2. Clickbait: Marketing's Ethical Problem (00:00:46)

3. Relationship Building vs. Deceptive Marketing (00:01:22)

887 episodes

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