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What Should Be ‘Above the Fold’ on a Law Firm Website?

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Manage episode 508023030 series 2099415
Content provided by Spotlight Branding. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Spotlight Branding or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

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🎯 What should be “above the fold” on your law firm’s homepage? In this episode, Danny Decker explains why those first few seconds on your website are critical — and how the right design choices can mean the difference between a new client and a missed opportunity. From crafting a crystal-clear headline to making your contact options impossible to miss, Danny walks through the must-haves that keep visitors engaged. Plus, he shares how a simple lead magnet can capture prospects who aren’t ready to hire today but may become clients tomorrow.

📌 Key Takeaways

  • You have just 5–7 seconds to capture attention before visitors bounce.
  • A strong, specific headline clarifies who you serve and how you help.
  • Easy-to-find contact options and lead magnets drive more qualified leads.

📆 Schedule Your Strategy Session

📱You can check out the video component by following us here on
Instagram or TikTok

  continue reading

Chapters

1. Homepage Strategy Essentials (00:00:00)

2. Make Contact Information Accessible (00:00:51)

3. Lead Magnets for Client Acquisition (00:01:11)

983 episodes

Artwork
iconShare
 
Manage episode 508023030 series 2099415
Content provided by Spotlight Branding. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Spotlight Branding or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Did you like this episode? Dislike it?

🎯 What should be “above the fold” on your law firm’s homepage? In this episode, Danny Decker explains why those first few seconds on your website are critical — and how the right design choices can mean the difference between a new client and a missed opportunity. From crafting a crystal-clear headline to making your contact options impossible to miss, Danny walks through the must-haves that keep visitors engaged. Plus, he shares how a simple lead magnet can capture prospects who aren’t ready to hire today but may become clients tomorrow.

📌 Key Takeaways

  • You have just 5–7 seconds to capture attention before visitors bounce.
  • A strong, specific headline clarifies who you serve and how you help.
  • Easy-to-find contact options and lead magnets drive more qualified leads.

📆 Schedule Your Strategy Session

📱You can check out the video component by following us here on
Instagram or TikTok

  continue reading

Chapters

1. Homepage Strategy Essentials (00:00:00)

2. Make Contact Information Accessible (00:00:51)

3. Lead Magnets for Client Acquisition (00:01:11)

983 episodes

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