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How This Content Turns Curious Clicks into Future Clients
Manage episode 515363721 series 2792610
Did you like this episode? Dislike it?
In this episode, Marc Cerniglia reveals how gated content can quietly turn casual website visitors into qualified leads. If your law firm is giving away all its knowledge for free, you’re missing a huge opportunity to capture contact info and nurture relationships over time. Marc explains how simple downloadable resources, webinars, and lead magnets can fill your pipeline with potential clients who are already interested in what you do.
📌 Key Takeaways:
- What “gated content” really means for law firms
- How to attract leads who aren’t ready to hire today
- Why running ads for gated content can lower your cost per lead
📆 Schedule Your Strategy Session
📱You can check out the video component by following us here on
Instagram or TikTok
Chapters
1. Why Gated Content Matters (00:00:00)
2. Defining Gated Vs Ungated (00:00:12)
3. Examples: Downloads And Webinars (00:00:27)
4. Nurture Leads With Follow Up (00:01:26)
5. Promote And Advertise Gated Offers (00:02:30)
6. Sponsor And CTA (00:03:14)
991 episodes
Manage episode 515363721 series 2792610
Did you like this episode? Dislike it?
In this episode, Marc Cerniglia reveals how gated content can quietly turn casual website visitors into qualified leads. If your law firm is giving away all its knowledge for free, you’re missing a huge opportunity to capture contact info and nurture relationships over time. Marc explains how simple downloadable resources, webinars, and lead magnets can fill your pipeline with potential clients who are already interested in what you do.
📌 Key Takeaways:
- What “gated content” really means for law firms
- How to attract leads who aren’t ready to hire today
- Why running ads for gated content can lower your cost per lead
📆 Schedule Your Strategy Session
📱You can check out the video component by following us here on
Instagram or TikTok
Chapters
1. Why Gated Content Matters (00:00:00)
2. Defining Gated Vs Ungated (00:00:12)
3. Examples: Downloads And Webinars (00:00:27)
4. Nurture Leads With Follow Up (00:01:26)
5. Promote And Advertise Gated Offers (00:02:30)
6. Sponsor And CTA (00:03:14)
991 episodes
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