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Big Shift in Search Is Changing How Clients Find Lawyers

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Manage episode 495651921 series 2792610
Content provided by Spotlight Branding. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Spotlight Branding or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

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🧠 With tools like ChatGPT, Gemini, and Grok entering the mainstream, a massive change is unfolding in how people search for and choose lawyers. This episode dives into what every small and solo law firm needs to understand about AI-driven search — including why traditional referral marketing isn’t dead, but Google’s role in your client pipeline might be. Danny and Mike unpack the real numbers, the risks of staying invisible, and how your firm can adapt before it’s too late.

📌 Key Takeaways

  • A growing percentage of legal searches are skipping Google and going straight to AI.
  • Referrals still matter most, but AI is now the fallback when clients can’t get one.
  • If your firm isn't showing up in AI results, you’re already losing business.

📆 Schedule Your Strategy Session

📱You can check out the video component by following us here on
Instagram or TikTok

  continue reading

Chapters

1. AI's Impact on Legal Marketing (00:00:00)

2. Referrals vs AI in Lawyer Selection (00:01:09)

3. Google Traffic Shifting to AI Tools (00:01:51)

4. Call to Action (00:02:20)

951 episodes

Artwork
iconShare
 
Manage episode 495651921 series 2792610
Content provided by Spotlight Branding. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Spotlight Branding or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Did you like this episode? Dislike it?

🧠 With tools like ChatGPT, Gemini, and Grok entering the mainstream, a massive change is unfolding in how people search for and choose lawyers. This episode dives into what every small and solo law firm needs to understand about AI-driven search — including why traditional referral marketing isn’t dead, but Google’s role in your client pipeline might be. Danny and Mike unpack the real numbers, the risks of staying invisible, and how your firm can adapt before it’s too late.

📌 Key Takeaways

  • A growing percentage of legal searches are skipping Google and going straight to AI.
  • Referrals still matter most, but AI is now the fallback when clients can’t get one.
  • If your firm isn't showing up in AI results, you’re already losing business.

📆 Schedule Your Strategy Session

📱You can check out the video component by following us here on
Instagram or TikTok

  continue reading

Chapters

1. AI's Impact on Legal Marketing (00:00:00)

2. Referrals vs AI in Lawyer Selection (00:01:09)

3. Google Traffic Shifting to AI Tools (00:01:51)

4. Call to Action (00:02:20)

951 episodes

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