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Marketing an Open Source Ecosystem with Hank Taylor

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Manage episode 487776175 series 2971186
Content provided by Matt Stauffer and Taylor Otwell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Stauffer and Taylor Otwell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of the Laravel Podcast, Matt Stauffer sits down with Hank Taylor, Laravel’s head of marketing, to unpack what it really looks like to market the ecosystem surrounding a major open-source framework. Hank shares his path into the world of Laravel, his deep roots in marketing (especially in open-source) and how he’s helping shape the future of community engagement.

They dive into the revitalization of in-person meetups, Laravel’s evolving marketing strategy, and the cultural shift toward embracing PHP. The conversation also explores the challenges and opportunities of moving from a one-person marketing approach to a more structured team effort, with an emphasis on bridging the gap between technical and non-technical team members.

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Editing and transcription sponsored by Tighten.

  continue reading

136 episodes

Artwork
iconShare
 
Manage episode 487776175 series 2971186
Content provided by Matt Stauffer and Taylor Otwell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Stauffer and Taylor Otwell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of the Laravel Podcast, Matt Stauffer sits down with Hank Taylor, Laravel’s head of marketing, to unpack what it really looks like to market the ecosystem surrounding a major open-source framework. Hank shares his path into the world of Laravel, his deep roots in marketing (especially in open-source) and how he’s helping shape the future of community engagement.

They dive into the revitalization of in-person meetups, Laravel’s evolving marketing strategy, and the cultural shift toward embracing PHP. The conversation also explores the challenges and opportunities of moving from a one-person marketing approach to a more structured team effort, with an emphasis on bridging the gap between technical and non-technical team members.

-----

Editing and transcription sponsored by Tighten.

  continue reading

136 episodes

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