Most marketing plans look great in January and quietly fall apart by February.

In this episode, I explain why the majority of marketing roadmaps never make it past Q1 without derailing. I’ve seen it happen in startups, enterprise teams, and even inside my own campaigns. Not because the ideas were weak, and lead with a but because the execution environment was built on assumptions, silos, and ego.

We’ll talk about:

• The three silent killers of your marketing roadmap

• How to spot failure signals before they blow up your quarter

• A real story of how I killed a beautiful-but-broken plan mid-Q1 and rebuilt it from signal

• The adaptive roadmap model I use with CMOs to turn chaos into traction

• What real marketing leadership looks like when the plan stops working

If you're tired of “pretty decks” that don’t deliver pipeline, this episode will show you how to pivot with clarity—and lead with strategy that scales.