What does a 1,200-year-old trade route have to do with your brand marketing strategy today?

In this episode of KRTCL HIT, Behtash Moojedi takes you on a cinematic journey through the Silk Road, following the footsteps of a young Persian merchant named Samir al-Muqaddam. As Samir navigates ancient cities like Merv, Samarkand, and Chang’an, we uncover how timeless concepts—trust, storytelling, reputation, and ethical trade—shaped empires and moved markets.

Then we bring it home. Behtash breaks down the marketing parallels in 2025: how trust still travels faster than ads, why stories beat features, how influencers act like ancient middlemen, and why your marketing stack is the modern Silk Road. If you're a CMO, founder, or marketing strategist, this episode will change how you think about brand marketing from the ground up.

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🎤 Want to be a guest on the podcast? Head to behtashmoojedi.com/contact to apply.