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How to Sell Anything With Just 4 Simple Steps⏐Ep. #222
Manage episode 506882920 series 3509437
Beehiiv is the newsletter platform I’ve used for over a year and a half because their data shows you exactly what’s working. Get 30% off three months at beehiiv.com/chris
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Check out my newsletter at https://TKOPOD.com and join my new community at https://TKOwners.com
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I sat down with Neville Medhora, one of the sharpest copywriters out there. We talked about the fundamentals of writing words that actually sell, how simple tweaks can turn a dead email list into a money-maker, and why the old rules of professional writing don’t really work anymore. Neville also shared the framework he leans on for almost everything and broke down what makes certain stories and ads go viral.
Find Neville at copywritingcourse.com
Follow Neville on X: https://x.com/NevMed
Enjoy!
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Watch this on YouTube instead here: tkopod.co/p-yt
Ask me a question on or off the show here: http://tkopod.co/p-ask
Learn more about me: http://tkopod.co/p-cjk
Learn about my company: http://tkopod.co/p-cof
Follow me on Twitter here: http://tkopod.co/p-x
Free weekly business ideas newsletter: http://tkopod.co/p-nl
Share this podcast: http://tkopod.co/p-all
Scrape small business data: http://tkopod.co/p-os
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00:00 The Power of Copywriting
03:11 – Power of great copy: scaling sales
05:33 – Why real feedback is crucial
07:53 – Copywriting Course beginnings
10:11 – The first AppSumo “fonts” email
12:28 – ADA formula explained (Attention, Interest, Desire, Action)
14:55 – Interest vs. Desire: key difference
17:09 – Expanding product markets with copywriting
19:36 – Beehive & Texas Snacks email example
22:01 – Fun email formats that boost engagement
24:21 – Where ADA applies (and where it doesn’t)
29:03 – Cold emails: short, medium, long strategy
31:28 – Email frequency & the 70/30 rule
36:17 – Classic ads & copywriting legends
312 episodes
How to Sell Anything With Just 4 Simple Steps⏐Ep. #222
The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs
Manage episode 506882920 series 3509437
Beehiiv is the newsletter platform I’ve used for over a year and a half because their data shows you exactly what’s working. Get 30% off three months at beehiiv.com/chris
━
Check out my newsletter at https://TKOPOD.com and join my new community at https://TKOwners.com
━
I sat down with Neville Medhora, one of the sharpest copywriters out there. We talked about the fundamentals of writing words that actually sell, how simple tweaks can turn a dead email list into a money-maker, and why the old rules of professional writing don’t really work anymore. Neville also shared the framework he leans on for almost everything and broke down what makes certain stories and ads go viral.
Find Neville at copywritingcourse.com
Follow Neville on X: https://x.com/NevMed
Enjoy!
---
Watch this on YouTube instead here: tkopod.co/p-yt
Ask me a question on or off the show here: http://tkopod.co/p-ask
Learn more about me: http://tkopod.co/p-cjk
Learn about my company: http://tkopod.co/p-cof
Follow me on Twitter here: http://tkopod.co/p-x
Free weekly business ideas newsletter: http://tkopod.co/p-nl
Share this podcast: http://tkopod.co/p-all
Scrape small business data: http://tkopod.co/p-os
---
00:00 The Power of Copywriting
03:11 – Power of great copy: scaling sales
05:33 – Why real feedback is crucial
07:53 – Copywriting Course beginnings
10:11 – The first AppSumo “fonts” email
12:28 – ADA formula explained (Attention, Interest, Desire, Action)
14:55 – Interest vs. Desire: key difference
17:09 – Expanding product markets with copywriting
19:36 – Beehive & Texas Snacks email example
22:01 – Fun email formats that boost engagement
24:21 – Where ADA applies (and where it doesn’t)
29:03 – Cold emails: short, medium, long strategy
31:28 – Email frequency & the 70/30 rule
36:17 – Classic ads & copywriting legends
312 episodes
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