In this episode, we have the founder of Clever Carbon, Michelle Li. Clever Carbon aims to leverage consumer voices, raise carbon footprint literacy, and build a world where everyone can make informed, indeed, ‘clever’ carbon decisions.

Their site, packed with engaging visuals and interactivity, jollily hides what is in fact a deeply powerful solution to measuring companies’ carbon impact - make no mistake, there’s a revolution being fuelled here. Similar to calorie labeling, Clever Carbon is empowering citizens with information to make more informed purchasing decisions, but also providing the grounds to hold businesses and manufacturers accountable in a way previously impossible.

Michelle is here today to talk about her journey, the importance of carbon literacy, how consumers can use their voices to create change, and how manufacturers can leverage carbon labeling as an incentive to compete on impact

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