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The Brave Shift Live Kickoff: The Riveter x The B Lab Collab on Building Through Change
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The Riveter’s Amy Nelson joins me on the pod to launch The Brave Shift Live Series—a brand-new collaboration between The Riveter and The B Lab that helps people in business build through the mess.
Together, we go deep on what it really means to make a brave shift—the kind that changes everything. From career pivots and business reinvention to mindset and mental athleticism, this episode explores how to listen to your intuition, reset your focus, and build through change with clarity and courage.
✨ Inside this episode:
- The story behind The Riveter x The B Lab collaboration
- What “The Brave Shift” means—and how to know if you’re in one
- My personal journey through a brave shift
- Amy’s evolution through growth, loss, and reinvention
- Frameworks like The Focus Formula, Internal + External Audits, and DOT (Do One Thing)
- A first look at The B10 Challenge and how to join
Whether you’re pivoting, rebuilding, or just ready for more alignment in your life—this episode will remind you that you’re not alone, and that you can build through anything.
Listen, subscribe, and join the Brave Shift movement:
→ The Riveter
→ The B Lab newsletter
→ Follow @TheKeriCroftShow on Instagram for updates
Chapters
1. Cold Open: Pop Culture Warm‑Up (00:00:00)
2. Meet Amy Nelson & Carrie Croft (00:02:46)
3. How We Met and Why We Click (00:04:45)
4. The Riveter’s Evolution and Hard Pivots (00:07:30)
5. Defining a Brave Shift (00:10:55)
6. Leaving SOS and Facing the Quiet (00:14:02)
7. From Mindset to Mental Athleticism (00:18:45)
8. Building Through Crisis and Change (00:22:08)
9. The Collaboration: B Lab x The Riveter (00:26:20)
10. Session 1: Is It Really a Brave Shift? (00:30:10)
11. Session 2: The Focus Formula (00:34:20)
12. Session 3: Internal and External Audits (00:38:10)
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