03 - Why Great Offers Don’t Devalue Your Brand. They Fill Your Calendar
Manage episode 481380149 series 3659613
Most kitchen and bathroom business owners avoid making offers because they think it cheapens their brand.
But here’s the truth: Offers don’t devalue your brand. Bad offers do.
In this episode, I break down the real difference between discounting and adding value, and show you how the right offer can drive more enquiries, more appointments, and more installs & without touching your pricing.
You’ll learn:
- Why “we don’t do offers” might be silently costing you installs
- The simple mindset shift that turns an offer into a conversion machine
- A real-world example: how one KBB client uses a towel warmer + mirror pack to boost replies and close more deals (without looking desperate)
- How to build an offer that enhances your brand instead of weakening it
I’m Ryan Carruthers, co-founder of AI Response Lab, and we help KBB businesses convert more leads into installs & without hiring more staff or chasing tyre-kickers.
Want to see one of these offers in action?
Text “Hi” to 07700 106404 and meet our AI sales assistant in real time.
It’s time to stop fearing offers and start using them to grow.
5 episodes