On today’s episode, Kara welcomes Blake Niemann, Founder and CEO of Levels — the leading natural whey protein brand redefining what clean nutrition looks like in the U.S.
Blake started Levels from his apartment in 2016 and bootstrapped it into a nationally recognized brand now sold across major retailers. His mission from day one has been simple: create high-quality protein made with clean, honest ingredients — no fillers, no artificial sweeteners, no gimmicks. Built on integrity, transparency, and long-term thinking, Levels has become a trusted name for consumers who care about what they put in their bodies.
In this episode, we talk about how Blake turned a simple idea into a nationwide brand, what it takes to scale a self-funded company in a crowded industry, and the lessons he’s learned about staying true to his values while building for the long game. It’s an inspiring conversation for founders, operators, and anyone passionate about creating meaningful products that last.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at [email protected]. You can also find me @‌KaraGoldin on all networks.

To learn more about Blake Niemann and Levels:
https://www.levelsprotein.com/
https://www.instagram.com/levels/
https://www.linkedin.com/in/blake-niemann/
https://www.linkedin.com/company/levelsprotein/

Sponsored By:

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AuraFrames - Visit AuraFrames.com and get $45 off Aura’s best-selling Carver Mat frames by using promo code KARA at checkout.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/769