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Helen Tobin, Head of Comms at Substack on how brands can reach new audiences.

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Manage episode 514225226 series 2777949
Content provided by The Justin Brady Show and Justin Brady. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Justin Brady Show and Justin Brady or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Journalists and writers are leaving major publications for Substack. Shoud brands follow? Helen Tobin discuss Substack's Unicorn rise, how brands can use the platform to reach new audiences and what not to do.

Starting out as a monetizeable newsletter platform, the company has added video, podcasting and feed-style social media. What are effective brands doing on the platform? How do they protect users from Ai slop? Will they license user content on LLMs?

Find the video at https://justinbradyshow.com

Chapters: 00:00 - Substack's insane growth 02:23 - Decentralizing Journalism & Amplifying Voices 05:25 - How Brands Can Master Substack 10:33 - Strategically Building Relationships 16:33 - Quality Over Quantity Approach Works 22:42 - Navigating Ai slop and trust in content

  continue reading

220 episodes

Artwork
iconShare
 
Manage episode 514225226 series 2777949
Content provided by The Justin Brady Show and Justin Brady. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Justin Brady Show and Justin Brady or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Journalists and writers are leaving major publications for Substack. Shoud brands follow? Helen Tobin discuss Substack's Unicorn rise, how brands can use the platform to reach new audiences and what not to do.

Starting out as a monetizeable newsletter platform, the company has added video, podcasting and feed-style social media. What are effective brands doing on the platform? How do they protect users from Ai slop? Will they license user content on LLMs?

Find the video at https://justinbradyshow.com

Chapters: 00:00 - Substack's insane growth 02:23 - Decentralizing Journalism & Amplifying Voices 05:25 - How Brands Can Master Substack 10:33 - Strategically Building Relationships 16:33 - Quality Over Quantity Approach Works 22:42 - Navigating Ai slop and trust in content

  continue reading

220 episodes

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