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Want Membership Growth? Marketing Is Not the Answer

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Manage episode 341092604 series 2999091
Content provided by Joy Duling. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joy Duling or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

As Fall approaches (here in the US), it's the time of year that many organizations turn their focus to member recruitment. Whether it's an annual membership drive, a member-to-member referral campaign, or a growth effort conducted alongside conference registration, it's typically all-hands on-deck to work toward growing the organization's membership for the new calendar year.

When growth is the goal, the natural inclination is to lean into marketing. Where can we get the word out? What channels can we use to reach new people? Do we need to re-tune our messaging to attract new attention?

Yet, the truth is that marketing, in the vast majority of cases, isn't actually what grows an organization.

Connect with Joy:
Website:
joyofmembership.com
journeycare.app

The Fastest Path to Growth Challenge:
joyofmembership.com/challenge

  continue reading

119 episodes

Artwork
iconShare
 
Manage episode 341092604 series 2999091
Content provided by Joy Duling. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joy Duling or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

As Fall approaches (here in the US), it's the time of year that many organizations turn their focus to member recruitment. Whether it's an annual membership drive, a member-to-member referral campaign, or a growth effort conducted alongside conference registration, it's typically all-hands on-deck to work toward growing the organization's membership for the new calendar year.

When growth is the goal, the natural inclination is to lean into marketing. Where can we get the word out? What channels can we use to reach new people? Do we need to re-tune our messaging to attract new attention?

Yet, the truth is that marketing, in the vast majority of cases, isn't actually what grows an organization.

Connect with Joy:
Website:
joyofmembership.com
journeycare.app

The Fastest Path to Growth Challenge:
joyofmembership.com/challenge

  continue reading

119 episodes

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