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Josh Henshaw from Coniston Capital talks about marketing from an investor’s point of view

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Manage episode 321946241 series 2846170
Content provided by Machine Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Machine Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Josh has plenty of experience in investments, having spent 5 years investing in SMEs prior to joining Coniston Capital.

He gives his opinion on what makes a great brand, the pros and cons of selling products through subscriptions vs. one-off sales, and explains the importance of CAC, AOV and LTV, collectively.

We also discuss the importance of having multiple marketing channels and why, as an investor, Josh does "not want to see any single reliance on one marketing channel," whilst touching on the advantages of user generated content for a business.

  continue reading

24 episodes

Artwork
iconShare
 
Manage episode 321946241 series 2846170
Content provided by Machine Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Machine Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Josh has plenty of experience in investments, having spent 5 years investing in SMEs prior to joining Coniston Capital.

He gives his opinion on what makes a great brand, the pros and cons of selling products through subscriptions vs. one-off sales, and explains the importance of CAC, AOV and LTV, collectively.

We also discuss the importance of having multiple marketing channels and why, as an investor, Josh does "not want to see any single reliance on one marketing channel," whilst touching on the advantages of user generated content for a business.

  continue reading

24 episodes

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