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The Playbook for Building Winning Partnerships in Data & AI with Eleanor Thompson

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Manage episode 502745287 series 3521957
Content provided by Joe Reis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Reis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Ever wonder how companies in the crowded data and AI space build powerful alliances to drive revenue and growth? In this episode, I sit down with Eleanor Thompson, a partnerships expert based in London and founder of a successful partnerships consultancy. Drawing from her experience running the partner program at Fivetran during its hyper-growth phase, Eleanor shares the essential strategies for building a successful partnership ecosystem from the ground up.

  • We also also discuss the mental fortitude required for entrepreneurship, drawing surprising parallels between running a business and competing in high-intensity fitness events like Hyrox.

    Tune in to learn:

    • The fundamental reasons why partnerships are critical for expanding your reach and generating revenue.

    • When is the right time for a startup to focus on partnerships (hint: it's not day one).

    • Eleanor's "4A" framework (Alignment, Ability, Audience, Accountability) for identifying the perfect partner.

    • The key roles, from Partner Sales Engineers to Partner Ops, needed to build a successful partnerships team.

    • Red flags to watch for when a potential partner is more focused on margin than customer value.

    • How AI can be used to identify ideal partners and even predict their future success.

    Find Eleanor Thompson online:

    LinkedIn: Eleanor Thompson

    Website: https://branchworks.io

    #BusinessPartnerships #DataEngineering #AI #Entrepreneurship #Tech #Startup #GoToMarket

    Timestamps

    00:49 - Who is Eleanor Thompson?

    02:25 - Why Do Business Partnerships Exist?

    05:26 - When is the Right Time for a Company to Start Building Partnerships?

    06:40 - The 4A Framework for Defining Your Ideal Partner Profile

    08:20 - Joe's Experience Partnering with Big Tech

    12:33 - How to Structure a Partnerships Team in a Growing Tech Company

    20:49 - What is Partner Operations and Why is It a Critical Hire?

    22:30 - The Importance of Trust and Referral Fees

    25:15 - Eleanor's Journey as an "Accidental CEO"

    30:10 - The Mental Fitness and Resilience Required to Be a Founder

    41:20 - How to Use AI in Your Partnership Strategy

    45:00 - How to Spot a Good Partner on the Very First Call

    46:33 - Red Flags to Watch For in Potential Partners

    51:35 - How Fitness and Hyrox Competitions Fuel Business Success

    59:45 - Where to Find Eleanor Thompson

  •   continue reading

    299 episodes

    Artwork
    iconShare
     
    Manage episode 502745287 series 3521957
    Content provided by Joe Reis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Reis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

    Ever wonder how companies in the crowded data and AI space build powerful alliances to drive revenue and growth? In this episode, I sit down with Eleanor Thompson, a partnerships expert based in London and founder of a successful partnerships consultancy. Drawing from her experience running the partner program at Fivetran during its hyper-growth phase, Eleanor shares the essential strategies for building a successful partnership ecosystem from the ground up.

  • We also also discuss the mental fortitude required for entrepreneurship, drawing surprising parallels between running a business and competing in high-intensity fitness events like Hyrox.

    Tune in to learn:

    • The fundamental reasons why partnerships are critical for expanding your reach and generating revenue.

    • When is the right time for a startup to focus on partnerships (hint: it's not day one).

    • Eleanor's "4A" framework (Alignment, Ability, Audience, Accountability) for identifying the perfect partner.

    • The key roles, from Partner Sales Engineers to Partner Ops, needed to build a successful partnerships team.

    • Red flags to watch for when a potential partner is more focused on margin than customer value.

    • How AI can be used to identify ideal partners and even predict their future success.

    Find Eleanor Thompson online:

    LinkedIn: Eleanor Thompson

    Website: https://branchworks.io

    #BusinessPartnerships #DataEngineering #AI #Entrepreneurship #Tech #Startup #GoToMarket

    Timestamps

    00:49 - Who is Eleanor Thompson?

    02:25 - Why Do Business Partnerships Exist?

    05:26 - When is the Right Time for a Company to Start Building Partnerships?

    06:40 - The 4A Framework for Defining Your Ideal Partner Profile

    08:20 - Joe's Experience Partnering with Big Tech

    12:33 - How to Structure a Partnerships Team in a Growing Tech Company

    20:49 - What is Partner Operations and Why is It a Critical Hire?

    22:30 - The Importance of Trust and Referral Fees

    25:15 - Eleanor's Journey as an "Accidental CEO"

    30:10 - The Mental Fitness and Resilience Required to Be a Founder

    41:20 - How to Use AI in Your Partnership Strategy

    45:00 - How to Spot a Good Partner on the Very First Call

    46:33 - Red Flags to Watch For in Potential Partners

    51:35 - How Fitness and Hyrox Competitions Fuel Business Success

    59:45 - Where to Find Eleanor Thompson

  •   continue reading

    299 episodes

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