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The Playbook for Building Winning Partnerships in Data & AI with Eleanor Thompson
Manage episode 502745287 series 3521957
Ever wonder how companies in the crowded data and AI space build powerful alliances to drive revenue and growth? In this episode, I sit down with Eleanor Thompson, a partnerships expert based in London and founder of a successful partnerships consultancy. Drawing from her experience running the partner program at Fivetran during its hyper-growth phase, Eleanor shares the essential strategies for building a successful partnership ecosystem from the ground up.
We also also discuss the mental fortitude required for entrepreneurship, drawing surprising parallels between running a business and competing in high-intensity fitness events like Hyrox.
Tune in to learn:
The fundamental reasons why partnerships are critical for expanding your reach and generating revenue.
When is the right time for a startup to focus on partnerships (hint: it's not day one).
Eleanor's "4A" framework (Alignment, Ability, Audience, Accountability) for identifying the perfect partner.
The key roles, from Partner Sales Engineers to Partner Ops, needed to build a successful partnerships team.
Red flags to watch for when a potential partner is more focused on margin than customer value.
How AI can be used to identify ideal partners and even predict their future success.
Find Eleanor Thompson online:
LinkedIn: Eleanor Thompson
Website: https://branchworks.io
#BusinessPartnerships #DataEngineering #AI #Entrepreneurship #Tech #Startup #GoToMarket
Timestamps
00:49 - Who is Eleanor Thompson?
02:25 - Why Do Business Partnerships Exist?
05:26 - When is the Right Time for a Company to Start Building Partnerships?
06:40 - The 4A Framework for Defining Your Ideal Partner Profile
08:20 - Joe's Experience Partnering with Big Tech
12:33 - How to Structure a Partnerships Team in a Growing Tech Company
20:49 - What is Partner Operations and Why is It a Critical Hire?
22:30 - The Importance of Trust and Referral Fees
25:15 - Eleanor's Journey as an "Accidental CEO"
30:10 - The Mental Fitness and Resilience Required to Be a Founder
41:20 - How to Use AI in Your Partnership Strategy
45:00 - How to Spot a Good Partner on the Very First Call
46:33 - Red Flags to Watch For in Potential Partners
51:35 - How Fitness and Hyrox Competitions Fuel Business Success
59:45 - Where to Find Eleanor Thompson
299 episodes
Manage episode 502745287 series 3521957
Ever wonder how companies in the crowded data and AI space build powerful alliances to drive revenue and growth? In this episode, I sit down with Eleanor Thompson, a partnerships expert based in London and founder of a successful partnerships consultancy. Drawing from her experience running the partner program at Fivetran during its hyper-growth phase, Eleanor shares the essential strategies for building a successful partnership ecosystem from the ground up.
We also also discuss the mental fortitude required for entrepreneurship, drawing surprising parallels between running a business and competing in high-intensity fitness events like Hyrox.
Tune in to learn:
The fundamental reasons why partnerships are critical for expanding your reach and generating revenue.
When is the right time for a startup to focus on partnerships (hint: it's not day one).
Eleanor's "4A" framework (Alignment, Ability, Audience, Accountability) for identifying the perfect partner.
The key roles, from Partner Sales Engineers to Partner Ops, needed to build a successful partnerships team.
Red flags to watch for when a potential partner is more focused on margin than customer value.
How AI can be used to identify ideal partners and even predict their future success.
Find Eleanor Thompson online:
LinkedIn: Eleanor Thompson
Website: https://branchworks.io
#BusinessPartnerships #DataEngineering #AI #Entrepreneurship #Tech #Startup #GoToMarket
Timestamps
00:49 - Who is Eleanor Thompson?
02:25 - Why Do Business Partnerships Exist?
05:26 - When is the Right Time for a Company to Start Building Partnerships?
06:40 - The 4A Framework for Defining Your Ideal Partner Profile
08:20 - Joe's Experience Partnering with Big Tech
12:33 - How to Structure a Partnerships Team in a Growing Tech Company
20:49 - What is Partner Operations and Why is It a Critical Hire?
22:30 - The Importance of Trust and Referral Fees
25:15 - Eleanor's Journey as an "Accidental CEO"
30:10 - The Mental Fitness and Resilience Required to Be a Founder
41:20 - How to Use AI in Your Partnership Strategy
45:00 - How to Spot a Good Partner on the Very First Call
46:33 - Red Flags to Watch For in Potential Partners
51:35 - How Fitness and Hyrox Competitions Fuel Business Success
59:45 - Where to Find Eleanor Thompson
299 episodes
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