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The Secret to More Referrals and Higher Client Loyalty with Dean Jackson and Joe Polish
Manage episode 470182716 series 3613515
Dean and Joe break down the true power of referrals and relationship-driven business growth. They discuss the "Before, During, and After" units of business, with a deep dive into measuring success in the "After" unit through Return on Relationship.
Here’s a glance at what you’ll discover in this episode:
- Why people refer—and how to make it happen more often (Hint: It’s not about asking… it’s about making them want to share).
- The ‘Return on Relationship’ metric that reveals your hidden referral potential—and how to boost it by 20% annually.
- The psychology of high-status giving—and how to create opportunities that make referrers feel like insiders.
- The Sushi Roku Effect: What a group dinner and a secret VIP call can teach you about generating effortless introductions.
- How to turn your best Clients into your most valuable marketing asset—without scripts, gimmicks, or pushy requests.
- The ‘Happy Client Experience’ formula that makes people feel compelled to tell others about you.
- The hidden danger of making referrals feel transactional—and what to do instead to create genuine word-of-mouth momentum.
If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.
29 episodes
Manage episode 470182716 series 3613515
Dean and Joe break down the true power of referrals and relationship-driven business growth. They discuss the "Before, During, and After" units of business, with a deep dive into measuring success in the "After" unit through Return on Relationship.
Here’s a glance at what you’ll discover in this episode:
- Why people refer—and how to make it happen more often (Hint: It’s not about asking… it’s about making them want to share).
- The ‘Return on Relationship’ metric that reveals your hidden referral potential—and how to boost it by 20% annually.
- The psychology of high-status giving—and how to create opportunities that make referrers feel like insiders.
- The Sushi Roku Effect: What a group dinner and a secret VIP call can teach you about generating effortless introductions.
- How to turn your best Clients into your most valuable marketing asset—without scripts, gimmicks, or pushy requests.
- The ‘Happy Client Experience’ formula that makes people feel compelled to tell others about you.
- The hidden danger of making referrals feel transactional—and what to do instead to create genuine word-of-mouth momentum.
If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.
29 episodes
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