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How Walt Disney Turned Orange Juice and Peanut Butter into Theme Parks (Ep. 59)

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Manage episode 498747342 series 2381883
Content provided by Jim Hill Media Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jim Hill Media Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Jim Hill and Lauren Hersey trace the surprising origins of Disney’s licensing empire - back to a time when Walt needed just $300 to keep the studio running. From the Alice Comedies to Donald Duck orange juice and Peter Pan peanut butter, this episode explores how early merchandise deals weren’t just about profit - they were survival.

Jim unpacks how licensing set the foundation for everything from Disneyana collectors to the modern parks. Meanwhile, Lauren shares her latest finds in the merch world, including:

  • Why the Fantastic Four landed in Disneyland’s Tomorrowland

  • The rise of Cakeworthy and modern Disney collabs

  • Inside Disney’s $63 billion licensing empire

  • How a peanut butter deal helped fund Disneyland

  • The origins of Donald Duck Orange Juice and collectible Ariel dolls

  • Disney's licensing strategy from the 1920s to today

From peanut butter tins to popcorn buckets, this episode dives into how Disney turned product placement into a legacy.

Unlocked Magic

Unlocked Magic, powered by DVC Rental Store and DVC Resale Market, offers exclusive Disney & Universal ticket savings with TRUSTED service and authenticity. With over $10 MILLION in ticket sales, use Unlocked Magic to get the BIGGEST SAVINGS.

⁠Learn More

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

1319 episodes

Artwork
iconShare
 
Manage episode 498747342 series 2381883
Content provided by Jim Hill Media Podcast Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jim Hill Media Podcast Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Jim Hill and Lauren Hersey trace the surprising origins of Disney’s licensing empire - back to a time when Walt needed just $300 to keep the studio running. From the Alice Comedies to Donald Duck orange juice and Peter Pan peanut butter, this episode explores how early merchandise deals weren’t just about profit - they were survival.

Jim unpacks how licensing set the foundation for everything from Disneyana collectors to the modern parks. Meanwhile, Lauren shares her latest finds in the merch world, including:

  • Why the Fantastic Four landed in Disneyland’s Tomorrowland

  • The rise of Cakeworthy and modern Disney collabs

  • Inside Disney’s $63 billion licensing empire

  • How a peanut butter deal helped fund Disneyland

  • The origins of Donald Duck Orange Juice and collectible Ariel dolls

  • Disney's licensing strategy from the 1920s to today

From peanut butter tins to popcorn buckets, this episode dives into how Disney turned product placement into a legacy.

Unlocked Magic

Unlocked Magic, powered by DVC Rental Store and DVC Resale Market, offers exclusive Disney & Universal ticket savings with TRUSTED service and authenticity. With over $10 MILLION in ticket sales, use Unlocked Magic to get the BIGGEST SAVINGS.

⁠Learn More

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

1319 episodes

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