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Go Global, Think Local: Why Winning in Payments Is a Regional Game
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The payments industry loves to talk about scale. However, what is often overlooked is the real engine behind global success: regional fluency.
In this special edition of The Issuer Academy, host Merusha Naidu brings together Paymentology’s regional leaders and Chief Revenue Officer Anna Porra for a rare behind-the-scenes look at what it takes to scale card programs globally. From APAC’s super app ecosystem to Latin America’s fast-paced fintech growth, the Middle East’s compliance-first innovation, and Europe’s cash-to-contactless transformation, this conversation unpacks how local realities shape global fintech success.
The panel explores how payment innovation looks different in every market—and why the strategies that win in Singapore, Mexico, or Dubai can’t just be exported wholesale. You’ll hear how smart regulation, user behavior, infrastructure, and even mobile penetration drive adoption differently in each region.
What You’ll Learn:
- Why embedded finance is succeeding in APAC, LATAM, and the UK, but for completely different reasons
- How regulatory environments like the UAE and Argentina are shaping innovation, not stifling it
- What super apps can teach us about loyalty, personalization, and daily-use adoption
- Why safe remittance and light-touch credit are game-changers in Africa
- The real reason Europe is still a cash-heavy market in places like Germany
- What it means to “issue an experience,” not just a card
- When to build, when to buy, and how to choose the right tech partners for scale
- The role of financial literacy in achieving true financial inclusion
- Why fintechs need to treat compliance as a competitive advantage, not a hurdle
Featured Guests:
- Anna Porra – Chief Revenue Officer, Paymentology
- Minh Ha – Head of Growth, APAC
- Julie Sutton – Head of Growth, Europe
- Nauman Hassan – Regional Director, MENA
- Alejandro del Río – Regional Director, Latin America
- Ignacio Gironella Merino – Head of Sales, Europe
Episode Resources:
- Anna Porra on LinkedIn
- Minh Ha Truong on LinkedIn
- Julie Sutton on LinkedIn
- Nauman Hassan on LinkedIn
- Alejandro del Río on LinkedIn
- Ignacio Gironella Merino on LinkedIn
- Merusha Naidu on LinkedIn
- Paymentology Website
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