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Debunking value, access, & pricing myths: Episode 1 | Centralized EU HTA will never happen

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Manage episode 493536416 series 2286431
Content provided by IQVIA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IQVIA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Welcome to “Debunking Value, Access & Pricing Myths”—a podcast series from IQVIA’s Value and Payer Evidence team where we separate fact from fiction on some of the most persistent misconceptions in the world of healthcare pricing and access.

In this debut episode, your host Rebecca Coady, Principal at IQVIA, is joined by her colleague and EU HTA expert, Sian Tanner. Together, they take on a myth that's loomed large in the industry for decades: “A centralized EU HTA will never happen.”

Sian, who leads IQVIA’s EU HTA Solutions offering, unpacks what the reality of EU HTA implementation means for pharmaceutical teams across Europe.
From challenges and timelines to strategic priorities and long-term implications for market access, they cover what you need to know—and what your team should be doing now to prepare.

  continue reading

67 episodes

Artwork
iconShare
 
Manage episode 493536416 series 2286431
Content provided by IQVIA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IQVIA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Welcome to “Debunking Value, Access & Pricing Myths”—a podcast series from IQVIA’s Value and Payer Evidence team where we separate fact from fiction on some of the most persistent misconceptions in the world of healthcare pricing and access.

In this debut episode, your host Rebecca Coady, Principal at IQVIA, is joined by her colleague and EU HTA expert, Sian Tanner. Together, they take on a myth that's loomed large in the industry for decades: “A centralized EU HTA will never happen.”

Sian, who leads IQVIA’s EU HTA Solutions offering, unpacks what the reality of EU HTA implementation means for pharmaceutical teams across Europe.
From challenges and timelines to strategic priorities and long-term implications for market access, they cover what you need to know—and what your team should be doing now to prepare.

  continue reading

67 episodes

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