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Hi everyone, and welcome back to The Interior Collective. I’m your host, Anastasia Casey, and today we’re diving into a topic that’s been top of mind for so many designers lately: signature style.

I’m joined by Minneapolis-based interior designer Heather Peterson—principal of Heather Peterson Design and a self-proclaimed “mix master” known for her richly layered and genre-spanning interiors. As the design scene in Minneapolis continues to flourish and take on a distinct identity of its own—Heather has found herself asking: how do you stand out in a market that’s beginning to look a certain way?

In this conversation, Heather pulls back the curtain on the deeply personal process of defining her studio’s signature style. From creating a “Love List” of materials her team consistently gravitates toward—think cork, burl, patchwork, and marble—to wrestling with the vulnerability of saying, “this is what we like,” Heather shares what it means to lead with intuition in a world that rewards trend-following.

Whether you’re in the thick of a rebrand or just trying to define your design identity, this episode is a must-listen. Thanks for listening.