Callan Harrington sits down with Nick Golubitsky, VP of Revenue Operations at GreenSlate, for a deep dive into how AI is actually being used in go-to-market today. Nick brings over 8 years of revenue operations experience across multiple insurtech companies and shares real campaigns and tools he's implementing right now. This conversation cuts through the AI hype to focus on practical applications that are driving results.

Nick walks through a live enterprise lead campaign using multiple AI tools, explains why conversational intelligence has become the gateway for sales teams to embrace AI, and how these tools are making sales reps more effective rather than replacing them. The discussion covers everything from automated lead qualification to proactive customer success initiatives powered by AI-generated insights.

This episode delivers tactical insights for anyone wondering how AI is actually being implemented in revenue operations and what's possible today versus what's coming in the next few months.

Key topics covered:

[00:00] Intro
[03:16] Salesforce Admin to Rev Ops Evolution
[06:41] AI and Rev Ops Partnership Era
[09:43] Competitor Campaign Using Multiple AI Tools
[13:09] Native Hubspot vs Category Leaders
[16:10] Prospecting Agent Research Capabilities
[20:37] Conversational Intelligence Gateway Drug
[23:05] AI Enhanced Sales Training Methods
[26:01] Data Collection Without Resource Overhead
[30:24] Insurance Tech Lessons from 5 Years Ago
[35:02] Proactive Value vs Generic Outreach
[36:48] Future of Rev Ops Role Evolution
[42:18] Confidence Advice for Starting Out

Connect with Nick on LinkedIn to learn more about his revenue operations strategies: https://www.linkedin.com/in/nickgolubitsky/

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