))
How to Make Insights Go Viral with Candice Walton, Insights Leader at Lloyd’s Banking Group
Manage episode 516745491 series 3362443
Content provided by Stravito. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stravito or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Your best insight isn’t getting ignored because it’s wrong; most likely, it’s invisible. If your work keeps dying in inboxes, the problem isn’t the data; it’s the delivery.
In this episode, we sit down with Candice Walton from Lloyd’s Banking Group to unpack a non-’buzz’, career-defining topic for senior insights leaders: how to engineer impact. Candice breaks down how her team moved from “answer factory” to insight as a reusable asset, built an Insight Newsroom to craft headlines and actions, and used storytelling, format experimentation (newsletters, webinars, video, infographics) and engagement analytics to make insights spread fast.
We also cover:
…
continue reading
In this episode, we sit down with Candice Walton from Lloyd’s Banking Group to unpack a non-’buzz’, career-defining topic for senior insights leaders: how to engineer impact. Candice breaks down how her team moved from “answer factory” to insight as a reusable asset, built an Insight Newsroom to craft headlines and actions, and used storytelling, format experimentation (newsletters, webinars, video, infographics) and engagement analytics to make insights spread fast.
We also cover:
- Building a measurable engagement funnel for insight (readership, dwell, comments, actions).
- Why “describe it to a 10 year old” beats jargon for executive attention.
- Operating a drop-in Insight Newsroom to cut noise and sharpen story.
- Protecting proactive time so you can respond faster when news or regulation hits.
83 episodes
Share
