What if the secret to church growth isn't another marketing campaign, but something much simpler?

Rich Birch, church growth consultant, speaker, and author of multiple books, shares eye-opening research that challenges how we think about reaching people—and why the most effective strategy is probably the one you're underutilizing.

Rich walks through his framework for sparking momentum in just 90 days, starting with a shift in how you approach weekend teaching. He shares a story about consulting with a massive church that was missing one crucial element in their services—and how a simple fix created immediate opportunities for people to start inviting their friends.

You'll also hear practical strategies for connecting with new guests, including why the language we commonly use on Sunday mornings might be creating confusion instead of clarity. Rich breaks down what actually works when it comes to gifts, follow-up sequences, and moving people from their first visit to genuine community.

Whether you're ministering in a post-Christian context or seeing some growth, this episode gives you concrete next steps you can implement immediately.

Rich shares practical wisdom on:

• Why trust in traditional marketing is declining (and what's rising instead)

• The teaching approach that naturally creates invite opportunities

• Simple language shifts that remove barriers for first-time guests

• A follow-up framework that dramatically increases retention

• Real patterns he's seeing from visiting churches across the country

This episode will give you clarity on what actually moves the needle and remind you that sustainable growth is simpler than we think.

Links:

Website: https://innovativechurchleaders.org/

YouTube: https://www.youtube.com/@InnovativeChurchLeaders

Facebook: https://www.facebook.com/InnovativeChurchLeaders/

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LinkedIn: https://www.linkedin.com/company/innovative-church-leaders/

TikTok: https://www.tiktok.com/@innovativechurchleaders

Eric Bryant Website: https://ericbryant.org/

Eric Bryant Facebook: https://www.facebook.com/ericmichaelbryant/

Eric Bryant Instagram: https://www.instagram.com/ericbryant/

Eric Bryant LinkedIn: https://www.linkedin.com/in/eric-bryant-397003172/

Eric Bryant X: https://x.com/ericbryant

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