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207. Fuel vs. Friction: Navigating the Forces of Change and Innovation with David Schonthal

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Manage episode 380048170 series 2416585
Content provided by 3Pillar. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 3Pillar or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On this episode of The Innovation Engine Podcast, we dive deep into the realm of innovation, change, and the human resistance to new ideas with David Schonthal, an award-winning professor at the Kellogg School of Management. David, co-originator of the revolutionary "friction theory," sheds light on why promising innovations often stumble before reaching their full potential.

David and host Scott Varho explore the profound influence of human psychology on the acceptance and adoption of change. Why do people love the idea of innovation but dread the concept of change? David presents insightful real-world examples, highlighting the necessity of understanding the human element for successful innovation.

As the discussion unfolds, listeners will be intrigued by the power of subtle shifts in approach, like shifting change management or marketing strategies to foster self-persuasion. It's an enlightening conversation that delves into the intricacies of introducing change, managing resistance, and ensuring that innovations don't just shine but also find their rightful place in the market.

Tune in to discover the hidden challenges that await new ideas and how to navigate them successfully.

Episode Highlights:

  • The challenges faced by promising innovations and the nuances of "friction theory," including the four types of friction
  • The significance of empathy in product development and the limitations of traditional marketing personas
  • Real-world examples of subtle marketing techniques that can influence consumer perception

Resources:

Produced by NOVA Media

  continue reading

217 episodes

Artwork
iconShare
 
Manage episode 380048170 series 2416585
Content provided by 3Pillar. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 3Pillar or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On this episode of The Innovation Engine Podcast, we dive deep into the realm of innovation, change, and the human resistance to new ideas with David Schonthal, an award-winning professor at the Kellogg School of Management. David, co-originator of the revolutionary "friction theory," sheds light on why promising innovations often stumble before reaching their full potential.

David and host Scott Varho explore the profound influence of human psychology on the acceptance and adoption of change. Why do people love the idea of innovation but dread the concept of change? David presents insightful real-world examples, highlighting the necessity of understanding the human element for successful innovation.

As the discussion unfolds, listeners will be intrigued by the power of subtle shifts in approach, like shifting change management or marketing strategies to foster self-persuasion. It's an enlightening conversation that delves into the intricacies of introducing change, managing resistance, and ensuring that innovations don't just shine but also find their rightful place in the market.

Tune in to discover the hidden challenges that await new ideas and how to navigate them successfully.

Episode Highlights:

  • The challenges faced by promising innovations and the nuances of "friction theory," including the four types of friction
  • The significance of empathy in product development and the limitations of traditional marketing personas
  • Real-world examples of subtle marketing techniques that can influence consumer perception

Resources:

Produced by NOVA Media

  continue reading

217 episodes

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