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Books Don't Sell Themselves: How to Build Influence (and Income) After You Publish – with Nick Hutchison
Manage episode 493289127 series 2695079
Most authors stop at writing the book. But what if the book is just the beginning?
In this episode, AJ Vaden sits down with Nick Hutchison, founder of BookThinkers, to reveal the real work that starts after your book is published. Whether you're a seasoned author or launching your first title, this conversation will show you why being best-written means nothing if you're not also best-selling.
They break down:
Why small podcasts outperform big shows for book sales
The 3 content formats that actually convert (and how to use them)
How to structure a 60-second video to sell your book on autopilot
Why books don't just share ideas—they start movements
And the surprising truth about what builds lasting influence
If you're a mission-driven messenger with a book—or a message—you need this episode. And if you're not selling your book, ask yourself: do you really believe in it?
620 episodes
Manage episode 493289127 series 2695079
Most authors stop at writing the book. But what if the book is just the beginning?
In this episode, AJ Vaden sits down with Nick Hutchison, founder of BookThinkers, to reveal the real work that starts after your book is published. Whether you're a seasoned author or launching your first title, this conversation will show you why being best-written means nothing if you're not also best-selling.
They break down:
Why small podcasts outperform big shows for book sales
The 3 content formats that actually convert (and how to use them)
How to structure a 60-second video to sell your book on autopilot
Why books don't just share ideas—they start movements
And the surprising truth about what builds lasting influence
If you're a mission-driven messenger with a book—or a message—you need this episode. And if you're not selling your book, ask yourself: do you really believe in it?
620 episodes
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