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The Future of Social Commerce: Live Selling, FOMO & Creator Monetization w/ Josephine Wong
Manage episode 505510784 series 3286175
In this episode of The Influence Factor, Alessandro Bogliari chats with Josephine Wong, the Chief Revenue Officer of CommentSold, discusses her passion for building products that empower entrepreneurs and the evolution of social commerce.
She highlights the importance of community engagement, the role of AI in content creation, and strategies for creators and brands to succeed in the social commerce landscape.
Josephine emphasizes the need for authenticity and human connection in marketing, as well as the significance of creating a sense of urgency and exclusivity in sales.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply here
Show Notes:
(01:02) - Introduction to Josephine
(04:02) - Evolution of Social Commerce
(06:40) - Innovative Features
(09:45) - Audience Personas
(13:30) - Psychology of Social Commerce
(15:55) - Brand Opportunities
(22:00) - Key Takeaways for Creators & Brands
Check out some of our previous episodes!
- How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary
- Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald
- How FP Movement Builds Impact w/ Courtney Weis
- Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan
- The Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)
- What Makes Content Stick w/ Victoria Blinova (YouTube)
- The Creator’s Attorney w/ Tyler Chou
- The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
- Liquid Death's Unconventional Marketing w/ Greg Fass
- Inside Snap's Playbook w/ Brooke Berry
- Scaling Miss Excel w/ Kat Norton
- The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
- TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
- From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
133 episodes
Manage episode 505510784 series 3286175
In this episode of The Influence Factor, Alessandro Bogliari chats with Josephine Wong, the Chief Revenue Officer of CommentSold, discusses her passion for building products that empower entrepreneurs and the evolution of social commerce.
She highlights the importance of community engagement, the role of AI in content creation, and strategies for creators and brands to succeed in the social commerce landscape.
Josephine emphasizes the need for authenticity and human connection in marketing, as well as the significance of creating a sense of urgency and exclusivity in sales.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply here
Show Notes:
(01:02) - Introduction to Josephine
(04:02) - Evolution of Social Commerce
(06:40) - Innovative Features
(09:45) - Audience Personas
(13:30) - Psychology of Social Commerce
(15:55) - Brand Opportunities
(22:00) - Key Takeaways for Creators & Brands
Check out some of our previous episodes!
- How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary
- Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald
- How FP Movement Builds Impact w/ Courtney Weis
- Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan
- The Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)
- What Makes Content Stick w/ Victoria Blinova (YouTube)
- The Creator’s Attorney w/ Tyler Chou
- The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
- Liquid Death's Unconventional Marketing w/ Greg Fass
- Inside Snap's Playbook w/ Brooke Berry
- Scaling Miss Excel w/ Kat Norton
- The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
- TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
- From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
133 episodes
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