In this enlightening conversation with Asma Shabab, innovation consultant and founder of 21P, we explore the revolutionary framework for understanding and implementing innovation.

From her journey leading AI marketing at IBM to taking an 11-month gap year across 15 countries, Asma shares practical insights on navigating our rapidly changing world. Her unique perspective, shaped by her transition from marketing to technology and her global travel experiences, offers a fresh take on what it means to stay relevant and create impact in an AI-driven world.

Her Signals-Shifts-Systems framework provides a practical lens for individuals and organizations to navigate uncertainty and identify opportunities.

This conversation challenges conventional thinking about career paths, work-life integration, and innovation strategy, offering actionable frameworks you can implement immediately.