The answer to the Reverse Turing Test is: Quadrant house

Important Links

• Abdelaziz Musa (Host) – LinkedIn

• Selina Wragg (Guest) – LinkedIn

• Veuno https://www.veuno.com/

• Sponsor: Heaven Learning Academy – https://heavenlearningacademy.net/

  • The Impact Lab – www.theimpactlab.store

  • Cush Digital – www.cush.digital

• ️ Follow The Impact Lab: TikTok | Instagram | LinkedIn | X (Twitter)

This Week’s Guest: Selina Wragg

Selina Wragg is the CEO and Founder at Veuno, where she leads global, remote-first teams across SEO, paid media, CRO, marketing ops, and more. She’s the brain behind bold growth strategies that take businesses from their scrappy first million to a very not-scrappy $30 million. Her playbook? Nail product-market fit, scale what works, and build a lead pipeline that converts. Veuno helps startups at (or near) product-market fit find where their customers truly are and then scale with focused, experiment-driven execution. Her distributed team spans the US and Europe, runs on Asana and Slack, and is almost entirely referral-led. Before Veuno, Selina worked across agencies and startups (with a detour to Chicago), hit burnout in 2019, quit without a safety net, and launched Veuno in early 2020.

Summary

This episode is a masterclass in impact over activity. Selina breaks down how Veuno uses experimentation frameworks, tight processes, and radical follow-through to grow funded startups—without drowning in “busy work.”

We get into building trust with remote clients (“make promises, keep them”), why referrals beat self-promotion, and how to keep globally spread teams aligned with clear cadences, shared tools, and transparent notes. Selina also shares her hiring approach (paid 2-hour tasks, structured scenarios, then gut), the hard lesson from a mis-hire she held onto too long, and her personal shift from burnout to a life-first work design.

If you lead a startup, run an agency, or manage remote teams, this is a sharp, practical guide to doing less—and getting more.

Takeaways

• Activity ≠ impact: Focus on the few formats/channels that outperform—ditch the rest.

• Make promises. Keep them. Consistency builds trust faster than presentations ever will.

• Referrals > self-marketing: Great delivery compounds into pipeline.

• Run on frameworks: Hypotheses, metrics, schedules—then iterate.

• Over-communicate remotely: Weekly cadences, shared docs, real-time Slack with clients.

• Transparent teams win: Everyone joins client calls; no black boxes.

• Pricing is a filter: Don’t compete on “cheap”—compete on outcomes.

• Hire for care, not just skill: Paid tests + gut check + ongoing client feedback.

• Own mistakes fast: Say it, fix it, and move on.

• Design your day: Autonomy + boundaries beat grind culture.

Keywords

startup growth, product-market fit, growth marketing, experimentation, referrals, remote teams, Asana, Slack, agency operations, pricing strategy, hiring tests, leadership, transparency, burnout recovery, time design

Timestamps

00:00 Introduction and Background
01:49 Managing Remote Teams Effectively
03:53 Selina's Journey and Agency Formation
06:46 Understanding Va Uno's Services
08:41 Client Relationships and Referrals
11:01 Onboarding New Clients
14:07 Ego-less Leadership and Team Dynamics
16:47 Hiring for Fit in a Remote Environment
21:11 Building Trust with Clients
21:11 Building Trust with Clients27:43 Building Trust Through Promises and Accountability
32:43 Lessons from Remote Management
38:11 Cultural Adjustments: Moving to Greece
42:42 Designing a Flexible Work-Life Balance
54:24 The Bold Decision to Quit and Start Fresh
57:04 Introduction and Podcast Overview