In this solo episode of the iGaming Experience, host Sam Bhatti broadcasts from Podgorica, Montenegro, diving into the fundamental concepts and terminology of the iGaming industry for newcomers and outsiders. He highlights key industry terms such as GGR (Gross Gaming Revenue), NGR (Net Gaming Revenue), RTP (Return to Player), betting turnover, LTV (Lifetime Value), CAC (Customer Acquisition Cost), churn rate, hold ratio, betting frequency, and customer journey. Sam also explains the roles of CRM (Customer Relationship Management) and CMS (Content Management System), as well as the significance of UI (User Interface) and UX (User Experience) in creating an engaging platform. The episode aims to provide listeners with a foundational understanding to accelerate their acclimation to the iGaming world.

00:00 Introduction and Podcast Theme

00:26 Understanding iGaming Jargon

03:04 Gross Gaming Revenue (GGR) Explained

05:25 Net Gaming Revenue (NGR) Breakdown

07:32 Return to Player (RTP) Insights

11:35 Betting Turnover and Handle

13:09 Customer Acquisition Cost (CAC) and Lifetime Value (LTV)

17:13 Churn Rate and Hold Ratio

21:44 Betting Frequency and Customer Journey

25:26 CRM vs CMS

32:24 User Interface (UI) and User Experience (UX)

36:38 Conclusion and Future Topics

Thanks for listening to The iGaming Experience podcast—your spot for learning about the world of iGaming from people in the game.

Shoutout to our sponsor Zebra Solutions, pushing the boundaries of tech innovation in iGaming. Check them out at zebrasolutions.me to see how they're making life easier for operators.

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