In this episode of The iGaming Experience, host Sam Bhatti, broadcasting from Zebra Studios in Podgorica, Montenegro, delves into the essential components of successful iGaming operations: acquisition and retention. Sam explains the intricacies of obtaining new players and keeping them engaged, emphasizing that these two facets must work in harmony. He covers methods such as paid ads, SEO, influencers, affiliates, and the importance of a seamless UX and effective CRM strategies. Key metrics like CPA, FTD, and LTV are discussed to help operators gauge their strategies. Sam also underscores the need for operators to balance these engines to build a flourishing and enduring iGaming business.

00:00 Introduction to iGaming Principles
01:43 The Importance of Acquisition and Retention
04:45 Deep Dive into Acquisition Strategies
10:48 Understanding Key Metrics in Acquisition
18:55 The Role of Retention in iGaming
23:51 Integrating Acquisition and Retention
27:46 Final Thoughts and Conclusion

Thanks for listening to The iGaming Experience podcast—your spot for learning about the world of iGaming from people in the game.

Shoutout to our sponsor Zebra Solutions, pushing the boundaries of tech innovation in iGaming. Check them out at zebrasolutions.me to see how they're making life easier for operators.

Let's connect! Follow Zebra Solutions on LinkedIn for industry updates and to boost our egos: linkedin.com/company/zebra-solutions-me, and connect with me personally on LinkedIn at linkedin.com/in/sambhatti.

If today's episode provided you any value, please let me know by subscribing, rating, and sharing with your network. That's what all the cool people are doing...

Need more iGaming in your life? Catch all our episodes here.