Join entrepreneurship professor and serial entrepreneur Dr. Greg Watson as he breaks down how weekend hustlers can harness the power of lean startup methodology to build and validate their side businesses without quitting their day jobs. Discover practical strategies for rapid prototyping, customer discovery, and iterative testing that you can implement in just a few hours each week, turning your entrepreneurial dreams into measurable progress. Whether you’re launching your first venture or refining an existing idea, this episode delivers actionable insights that will help you work smarter, not harder, on your path to business success.

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