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How AI is ‘killing’ search

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Manage episode 497641197 series 3307841
Content provided by Hubspot and Hubspot Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hubspot and Hubspot Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

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AI search is fundamentally breaking the web's click-through economy, from Google's 8% click rate to the birth of "AIO" (AI Optimization) where brands optimize for hyper-specific queries instead of broad keywords. While AI referrals jumped 357% year-over-year, the traditional SEO industry is scrambling to reinvent itself as dozens of startups rush to help brands navigate this brave new search world. Plus: Sketcher’s makes spaces for airtags and Tesla’s ride-hailing service is underway in San Francisco.

Join our hosts Jon Weigell and Maria Gharib as they take you through our most interesting stories of the day.

Follow us on social media:

TikTok: https://www.tiktok.com/@thehustle.co

Instagram: https://www.instagram.com/thehustledaily/

Thank You For Listening to The Hustle Daily Show. Don’t forget to hit subscribe or follow us on your favorite podcast player, so you never miss an episode! If you want this news delivered to your inbox, join millions of others and sign up for The Hustle Daily newsletter, here: https://thehustle.co/email/

If you are a fan of the show be sure to leave us a 5-Star Review, and share your favorite episodes with your friends, clients, and colleagues.

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914 episodes

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How AI is ‘killing’ search

The Hustle Daily Show

111,332 subscribers

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Manage episode 497641197 series 3307841
Content provided by Hubspot and Hubspot Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hubspot and Hubspot Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds

AI search is fundamentally breaking the web's click-through economy, from Google's 8% click rate to the birth of "AIO" (AI Optimization) where brands optimize for hyper-specific queries instead of broad keywords. While AI referrals jumped 357% year-over-year, the traditional SEO industry is scrambling to reinvent itself as dozens of startups rush to help brands navigate this brave new search world. Plus: Sketcher’s makes spaces for airtags and Tesla’s ride-hailing service is underway in San Francisco.

Join our hosts Jon Weigell and Maria Gharib as they take you through our most interesting stories of the day.

Follow us on social media:

TikTok: https://www.tiktok.com/@thehustle.co

Instagram: https://www.instagram.com/thehustledaily/

Thank You For Listening to The Hustle Daily Show. Don’t forget to hit subscribe or follow us on your favorite podcast player, so you never miss an episode! If you want this news delivered to your inbox, join millions of others and sign up for The Hustle Daily newsletter, here: https://thehustle.co/email/

If you are a fan of the show be sure to leave us a 5-Star Review, and share your favorite episodes with your friends, clients, and colleagues.

  continue reading

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