The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
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The Future of Advertising: Generative AI meets Emotion AI
Manage episode 415273845 series 2893339
Content provided by Isabela Daudt and Smart Eye. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Isabela Daudt and Smart Eye or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Generative AI has changed the world of advertising. Large Language Models create draft copy instantly. Image generators produce visuals in minutes. Text-to-video tools will make creative development even more streamlined. But what about the risks from all this AI-led efficiency? Can Generative AI really design compelling ads?
Emotional engagement is critical for advertising success. Will the rush to automate the creative process strip advertising of its emotional power?
Today, we are featuring our own Sasha Mukhanova, Account and Business Development Director at Affectiva. With 15 years experience in advertising effectiveness research, Sasha is an advertising nerd and neuroscience enthusiast. Her mission is to humanize technology with ad testing AI. She is joined by Graham Page, Affectiva’s Global Managing Director of Media Analytics for a moderated discussion with Mike Stevens, the Founder of Insight Platforms.
This episode shares how Emotion AI can work with Generative AI to ensure that ads drive long-term brand equity, audience engagement and even virality. Listen in to learn more.
Links of interest:
- [eBook] Generative AI meets Emotion AI: AI Disruption in Advertising: https://go.affectiva.com/generative-ai-meets-emotion-ai-ebook
- [Watch] Original webinar presentation with Insight Platforms: The Future of Advertising: Generative AI meets Emotion AI: https://go.affectiva.com/the-future-of-advertising-generative-ai-meets-emotion-ai-webinar
- [Read] Blog on Generative AI & Emotion AI: https://blog.affectiva.com/generative-ai-meets-emotion-ai
108 episodes
Share
Manage episode 415273845 series 2893339
Content provided by Isabela Daudt and Smart Eye. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Isabela Daudt and Smart Eye or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Generative AI has changed the world of advertising. Large Language Models create draft copy instantly. Image generators produce visuals in minutes. Text-to-video tools will make creative development even more streamlined. But what about the risks from all this AI-led efficiency? Can Generative AI really design compelling ads?
Emotional engagement is critical for advertising success. Will the rush to automate the creative process strip advertising of its emotional power?
Today, we are featuring our own Sasha Mukhanova, Account and Business Development Director at Affectiva. With 15 years experience in advertising effectiveness research, Sasha is an advertising nerd and neuroscience enthusiast. Her mission is to humanize technology with ad testing AI. She is joined by Graham Page, Affectiva’s Global Managing Director of Media Analytics for a moderated discussion with Mike Stevens, the Founder of Insight Platforms.
This episode shares how Emotion AI can work with Generative AI to ensure that ads drive long-term brand equity, audience engagement and even virality. Listen in to learn more.
Links of interest:
- [eBook] Generative AI meets Emotion AI: AI Disruption in Advertising: https://go.affectiva.com/generative-ai-meets-emotion-ai-ebook
- [Watch] Original webinar presentation with Insight Platforms: The Future of Advertising: Generative AI meets Emotion AI: https://go.affectiva.com/the-future-of-advertising-generative-ai-meets-emotion-ai-webinar
- [Read] Blog on Generative AI & Emotion AI: https://blog.affectiva.com/generative-ai-meets-emotion-ai
108 episodes
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Similar to The Human-Centric AI Podcast
The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
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continue reading
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continue reading
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The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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continue reading
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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A weekly talk show taking a pragmatic look at the art and business of Software Development and the world of technology.
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continue reading
WSJ’s Bold Names brings you conversations with the leaders of the bold-named companies featured in the pages of The Wall Street Journal. Hosts Tim Higgins and Christopher Mims speak to CEOs and business leaders in interviews that challenge conventional wisdom and take you inside the decisions being made in the C-suite and beyond.
…
continue reading
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
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We help founders make something people want.
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continue reading
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