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Craving Attention: How to Capture and Retain the Attention Your Ad Needs

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Manage episode 398343218 series 2893339
Content provided by Isabela Daudt and Smart Eye. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Isabela Daudt and Smart Eye or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Today we are going to dive into some of the latest advancements in visual attention measurement, and how it is revolutionizing ad creative effectiveness testing. We will also discuss creative development strategies, how to balance attention and brand goals, and briefly touch on integrating attention metrics into your existing measurement frameworks.
Our expert speakers:

  • Duncan Southgate, Senior Director, Global Creative - Insights Division at Kantar
  • Graham Page, Global Managing Director of Media Analytics at Affectiva Smart Eye

Links of interest:

  continue reading

108 episodes

Artwork
iconShare
 
Manage episode 398343218 series 2893339
Content provided by Isabela Daudt and Smart Eye. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Isabela Daudt and Smart Eye or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Today we are going to dive into some of the latest advancements in visual attention measurement, and how it is revolutionizing ad creative effectiveness testing. We will also discuss creative development strategies, how to balance attention and brand goals, and briefly touch on integrating attention metrics into your existing measurement frameworks.
Our expert speakers:

  • Duncan Southgate, Senior Director, Global Creative - Insights Division at Kantar
  • Graham Page, Global Managing Director of Media Analytics at Affectiva Smart Eye

Links of interest:

  continue reading

108 episodes

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