E469 - Don't wait until the finish line to tell someone about your race - Build Your Podcast in Public

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Episode 469 - Don't wait until the finish line to tell someone about your race - Build Your Podcast in Public

"Don't wait until the finish line to tell someone about your race."
— David Campbell

This episode is a reminder about the importance of sharing your journey, not just your results. It encourages openness, vulnerability, and the value of bringing others along for the ride—whether in podcasting, content creation, or life in general.

Share the Process, Not Just the Product

Build anticipation: Letting your audience in on your creative process builds excitement and investment. When you share your struggles, wins, and lessons as they happen, listeners feel like part of your story.

Foster connection: Audiences relate more deeply when they see the real, unpolished journey. Sharing behind-the-scenes moments, doubts, and milestones makes your content more authentic and relatable.

Encourage feedback: Early sharing invites feedback and ideas, helping you improve your work before it's finished.Grow Your Community Along the Way

Involve your audience: Ask for input, suggestions, or even collaboration. This not only strengthens your community but also creates a sense of shared ownership in your project.
Celebrate small wins: Don’t wait for the “big launch” or final product—celebrate progress and milestones with your listeners.

3. Avoid Missed Opportunities

Don’t hide your journey: Waiting until everything is perfect or complete may mean missing out on valuable connections, support, and opportunities that could have shaped your path.
Inspire others: Sharing your race as you run it can inspire others to start their own, or to keep going when they hit obstacles.

This philosophy extends beyond podcasting:

In leadership: Share your vision and progress with your team, not just the end results.
In personal growth: Let friends and family know about your goals and struggles, so they can support and encourage you.
In entrepreneurship: Building in public helps attract customers, mentors, and collaborators before your product is finished.

Key Takeaways

Transparency breeds trust and engagement.
The journey is as valuable as the destination.
Sharing early and often creates opportunities for growth, connection, and impact.

In podcasting, content creation, and life, don’t wait until you cross the finish line—invite others to run the race with you, every step of the way.

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